:root {
  color-scheme: light;
  font-family: Arial, Helvetica, sans-serif;
  font-synthesis: none;
  --background: #f8f7f4;
  --surface: #ffffff;
  --text: #171717;
  --muted: #626262;
  --border: #d8d7d3;
  --dark: #171717;
  --dark-muted: #b9b9b6;
  --brand-green: #72d33d;
  --brand-blue: #4a8de6;
  --container: 72rem;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--background);
  color: var(--text);
  font-size: 1rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  background: var(--dark);
  color: #ffffff;
  transform: translateY(-200%);
}

.skip-link:focus {
  transform: translateY(0);
}

.container {
  width: min(100% - 2.5rem, var(--container));
  margin-inline: auto;
}

.site-header {
  border-bottom: 1px solid var(--border);
}

.nav-layout {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4.5rem;
}

.wordmark {
  display: inline-block;
  flex: 0 0 auto;
  font-family: "Avenir Next", Avenir, "Helvetica Neue", Arial, sans-serif;
  font-weight: 400;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
  white-space: nowrap;
  animation: wordmark-type 1.2s steps(12, end) 0.25s both;
}

@keyframes wordmark-type {
  from {
    clip-path: inset(0 100% 0 0);
  }

  to {
    clip-path: inset(0);
  }
}

nav {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 1rem;
}

nav a {
  font-size: 0.8125rem;
  font-weight: 700;
  line-height: 1.25;
  text-align: right;
  text-decoration: none;
}

nav a:first-child {
  display: none;
}

.section {
  padding-block: 4.5rem;
}

.hero {
  position: relative;
  isolation: isolate;
  display: grid;
  min-height: calc(100svh - 4.5rem);
  place-items: center;
  overflow: hidden;
  padding-block: 8rem;
  background-color: #5aaf92;
  background:
    linear-gradient(
      135deg,
      color-mix(in srgb, var(--brand-green) 82%, var(--brand-blue)),
      color-mix(in srgb, var(--brand-green) 46%, var(--brand-blue)),
      color-mix(in srgb, var(--brand-blue) 84%, var(--brand-green))
    );
}

.hero::before {
  position: absolute;
  z-index: 0;
  inset: 0;
  background:
    linear-gradient(
      220deg,
      color-mix(in srgb, var(--brand-blue) 76%, var(--brand-green)),
      color-mix(in srgb, var(--brand-green) 58%, var(--brand-blue)),
      color-mix(in srgb, var(--brand-green) 76%, var(--brand-blue))
    );
  content: "";
  opacity: 0.12;
  animation: hero-breathe 12s ease-in-out infinite;
}

.hero-copy {
  max-width: 54rem;
  margin-inline: auto;
  text-align: center;
}

.hero-content {
  position: relative;
  z-index: 2;
}

.hero-objects {
  position: absolute;
  z-index: 1;
  inset: 0;
  pointer-events: none;
}

.hero-object {
  position: absolute;
  width: 4rem;
  height: auto;
  overflow: visible;
  fill: rgba(248, 247, 244, 0.92);
  stroke: var(--text);
  stroke-width: 3.2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.hero-object-detail {
  fill: none;
  stroke-width: 2.8;
}

.hero-object-gear {
  top: 7%;
  left: 5%;
  width: 4.5rem;
  animation: gear-float 10s ease-in-out infinite;
}

.hero-object-phone {
  top: 8%;
  right: 6%;
  width: 3.25rem;
  animation: phone-float 7.5s ease-in-out -1.5s infinite;
}

.hero-object-workflow {
  display: none;
  animation: workflow-float 9s ease-in-out -3s infinite;
}

.hero-object-pencil {
  bottom: 6%;
  left: 3%;
  width: 5rem;
  animation: pencil-float 8.5s ease-in-out -2s infinite;
}

.hero-object-chart {
  right: 4%;
  bottom: 5%;
  width: 4.75rem;
  animation: chart-float 9.5s ease-in-out -4s infinite;
}

.hero-object-document {
  display: none;
  animation: document-float 11s ease-in-out -1s infinite;
}

@keyframes hero-breathe {
  0%,
  100% {
    opacity: 0.12;
  }

  50% {
    opacity: 0.88;
  }
}

@keyframes gear-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0) rotate(0deg);
  }

  50% {
    transform: translate3d(0.15rem, 0.65rem, 0) rotate(24deg);
  }
}

@keyframes phone-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0) rotate(2deg);
  }

  50% {
    transform: translate3d(-0.2rem, 0.75rem, 0) rotate(-3deg);
  }
}

@keyframes workflow-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0) rotate(-1deg);
  }

  50% {
    transform: translate3d(0.45rem, -0.55rem, 0) rotate(1deg);
  }
}

.hero-workflow-lines {
  animation: workflow-pulse 4.5s ease-in-out infinite;
}

@keyframes workflow-pulse {
  0%,
  100% {
    opacity: 0.55;
  }

  50% {
    opacity: 1;
  }
}

@keyframes pencil-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0) rotate(-8deg);
  }

  50% {
    transform: translate3d(0.65rem, -0.45rem, 0) rotate(-3deg);
  }
}

@keyframes chart-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0);
  }

  50% {
    transform: translate3d(-0.4rem, -0.7rem, 0);
  }
}

@keyframes document-float {
  0%,
  100% {
    transform: translate3d(0, 0, 0) rotate(4deg);
  }

  50% {
    transform: translate3d(-0.3rem, 0.6rem, 0) rotate(1deg);
  }
}

h1,
h2,
h3,
p {
  overflow-wrap: break-word;
}

h1,
h2,
h3 {
  margin-top: 0;
  font-weight: 700;
  letter-spacing: -0.04em;
}

h1 {
  margin-bottom: 1.75rem;
  font-size: clamp(2.5rem, 10.8vw, 4rem);
  line-height: 1.04;
}

h2 {
  margin-bottom: 1.5rem;
  font-size: clamp(2rem, 8vw, 3rem);
  line-height: 1.1;
}

h3 {
  margin-bottom: 1rem;
  font-size: clamp(1.375rem, 5vw, 1.75rem);
  line-height: 1.2;
}

p {
  margin-top: 0;
}

.hero-summary,
.desired p,
.editorial-copy,
.pain p {
  max-width: 42rem;
  color: var(--muted);
  font-size: clamp(1.125rem, 4.5vw, 1.25rem);
  line-height: 1.65;
}

.hero-summary {
  margin-bottom: 1.75rem;
  margin-inline: auto;
  color: rgba(23, 23, 23, 0.9);
  font-size: clamp(1.1875rem, 4.8vw, 1.375rem);
  font-weight: 600;
  line-height: 1.5;
}

.actions {
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 0.75rem;
  justify-content: center;
}

.hero h1 {
  margin-bottom: 1.25rem;
}

.hero-title-accent {
  color: rgba(248, 247, 244, 0.92);
  -webkit-text-stroke: 3.6px var(--text);
  paint-order: stroke fill;
}

.hero-vsl-placeholder {
  display: grid;
  width: min(100%, 40rem);
  aspect-ratio: 16 / 9;
  place-items: center;
  margin: 0 auto 1.5rem;
  border: 1.5px solid var(--text);
  background: rgba(248, 247, 244, 0.9);
  color: rgba(23, 23, 23, 0.68);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.hero .actions {
  align-items: center;
  gap: 0.625rem;
}

.hero .button {
  width: min(100%, 23rem);
  min-height: 3rem;
  padding: 0.75rem 1rem;
  border-radius: 0.25rem;
  font-size: 0.8125rem;
  font-weight: 600;
}

.hero .button-primary {
  background: rgba(23, 23, 23, 0.84);
}

.hero .button-secondary {
  background: rgba(248, 247, 244, 0.28);
  border-color: rgba(23, 23, 23, 0.72);
}

.button {
  display: inline-flex;
  min-height: 3.25rem;
  align-items: center;
  justify-content: center;
  padding: 0.875rem 1.125rem;
  border: 1px solid var(--dark);
  border-radius: 0.25rem;
  font-size: 0.9375rem;
  font-weight: 700;
  line-height: 1.3;
  text-align: center;
  text-decoration: none;
}

.button:hover {
  background: #303030;
  color: #ffffff;
}

.button:focus-visible,
nav a:focus-visible,
.wordmark:focus-visible {
  outline: 3px solid currentColor;
  outline-offset: 4px;
}

.button-primary {
  background: var(--dark);
  color: #ffffff;
}

.button-secondary {
  background: transparent;
  color: var(--text);
}

.button-disabled {
  cursor: not-allowed;
  opacity: 0.72;
}

.eyebrow,
.argument-number,
.commitment {
  margin-bottom: 1rem;
  color: var(--muted);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.09em;
  line-height: 1.4;
  text-transform: uppercase;
}

.proof {
  background: var(--surface);
  border-block: 1px solid var(--border);
}

.proof-intro {
  max-width: 44rem;
}

.result {
  padding-block: 2.25rem;
  border-block: 1px solid var(--border);
}

.result-numbers {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  font-size: clamp(3.5rem, 18vw, 7rem);
  font-weight: 700;
  letter-spacing: -0.07em;
  line-height: 0.95;
}

.result-arrow {
  color: var(--muted);
  font-size: 0.45em;
  font-weight: 400;
}

.result > p {
  margin: 1rem 0 0;
  color: var(--muted);
}

.result-details {
  display: grid;
  margin: 0;
}

.result-details div {
  padding-block: 1.5rem;
  border-bottom: 1px solid var(--border);
}

.result-details dt {
  margin-bottom: 0.25rem;
  font-size: 1.5rem;
  font-weight: 700;
  letter-spacing: -0.03em;
}

.result-details dd {
  max-width: 18rem;
  margin: 0;
  color: var(--muted);
}

.testimonial-placeholder {
  margin: 2.5rem 0 0;
  padding-left: 1.25rem;
  border-left: 2px solid var(--text);
}

.testimonial-placeholder blockquote {
  margin: 0 0 1.5rem;
  font-size: clamp(1.5rem, 6vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.25;
}

.testimonial-placeholder figcaption {
  display: grid;
  color: var(--muted);
  font-size: 0.9375rem;
}

.testimonial-placeholder strong {
  color: var(--text);
}

.narrow {
  max-width: 48rem;
  margin-inline: auto;
}

.desired {
  padding-block: 5.5rem;
}

.why {
  border-top: 1px solid var(--border);
}

.editorial-copy p:last-child {
  margin-bottom: 0;
}

.audit {
  background: var(--dark);
  color: #ffffff;
}

.audit .eyebrow,
.audit-copy > p:not(.eyebrow),
.audit small,
.diagnostic-placeholder {
  color: var(--dark-muted);
}

.audit-copy > p:not(.eyebrow) {
  max-width: 36rem;
  margin-bottom: 2rem;
  font-size: 1.125rem;
}

.button-light {
  background: #ffffff;
  border-color: #ffffff;
  color: var(--dark);
}

.button-light:hover {
  background: #e9e9e7;
  color: var(--dark);
}

.audit-copy small,
.conversion-secondary small {
  display: block;
  margin-top: 0.75rem;
}

.diagnostic-placeholder {
  margin-top: 3rem;
  padding: 1.5rem;
  border: 1px solid #4b4b4b;
}

.diagnostic-placeholder > p {
  color: #ffffff;
  font-weight: 700;
}

.diagnostic-placeholder ul {
  margin: 1.5rem 0;
  padding: 0;
  list-style: none;
}

.diagnostic-placeholder li {
  display: grid;
  gap: 0.25rem;
  padding-block: 1rem;
  border-top: 1px solid #4b4b4b;
}

.diagnostic-placeholder li span:first-child {
  color: #ffffff;
}

.diagnostic-placeholder li span:last-child {
  font-size: 0.8125rem;
}

.section-heading {
  max-width: 42rem;
  margin-bottom: 2rem;
}

.arguments {
  border-top: 1px solid var(--border);
}

.arguments article {
  padding-block: 2rem;
  border-bottom: 1px solid var(--border);
}

.arguments article > p:not(.argument-number, .system-sequence) {
  color: var(--muted);
}

.system-sequence {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  align-items: center;
  margin-block: 1.5rem;
  font-size: 0.875rem;
  font-weight: 700;
}

.system-sequence span:nth-child(even) {
  color: var(--muted);
}

.pain {
  padding-block: 5.5rem;
  background: var(--surface);
  border-block: 1px solid var(--border);
}

.pain h2 {
  font-size: clamp(2rem, 7vw, 3.5rem);
}

.pain p {
  margin-bottom: 0;
}

.consultation-layout > div:first-child {
  margin-bottom: 2.5rem;
}

.conversion-primary,
.conversion-secondary {
  padding-block: 2rem;
  border-top: 1px solid var(--border);
}

.conversion-primary .button {
  width: 100%;
}

.conversion-secondary > p:not(.commitment) {
  max-width: 38rem;
  color: var(--muted);
}

.site-footer {
  border-top: 1px solid var(--border);
}

.footer-layout {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 1.5rem;
  color: var(--muted);
  font-size: 0.875rem;
}

.footer-layout p {
  margin: 0;
}

@media (min-width: 40rem) {
  .container {
    width: min(100% - 3rem, var(--container));
  }

  nav {
    gap: 1.5rem;
  }

  nav a:first-child {
    display: inline;
  }

  .actions {
    flex-direction: row;
    align-items: center;
  }

  .hero .button {
    width: auto;
    white-space: nowrap;
  }

  .hero-object-gear {
    width: 5.5rem;
  }

  .hero-object-phone {
    width: 3.75rem;
  }

  .hero-object-workflow {
    display: block;
    top: 8%;
    left: 57%;
    width: 7rem;
  }

  .hero-object-pencil {
    width: 6rem;
  }

  .hero-object-chart {
    width: 5.75rem;
  }

  .hero-object-document {
    display: block;
    bottom: 5%;
    left: 31%;
    width: 4.5rem;
  }

  .result-details {
    grid-template-columns: repeat(3, 1fr);
  }

  .result-details div {
    padding-right: 1.5rem;
    border-right: 1px solid var(--border);
  }

  .result-details div:last-child {
    padding-left: 1.5rem;
    border-right: 0;
  }

  .result-details div:nth-child(2) {
    padding-left: 1.5rem;
  }

  .diagnostic-placeholder li {
    grid-template-columns: 1fr auto;
    align-items: center;
  }

  .conversion-primary .button {
    width: auto;
  }
}

@media (min-width: 56rem) {
  .section {
    padding-block: 6.5rem;
  }

  .hero {
    padding-block: 7.5rem;
  }

  .hero-object-gear {
    top: 11%;
    left: 8%;
    width: 6.75rem;
  }

  .hero-object-phone {
    top: 10%;
    right: 9%;
    width: 4.5rem;
  }

  .hero-object-workflow {
    top: 10%;
    left: 59%;
    width: 8.5rem;
  }

  .hero-object-pencil {
    bottom: 11%;
    left: 8%;
    width: 7.5rem;
  }

  .hero-object-chart {
    right: 9%;
    bottom: 10%;
    width: 7rem;
  }

  .hero-object-document {
    bottom: 7%;
    left: 32%;
    width: 5.25rem;
  }

  h1 {
    font-size: clamp(3.5rem, 5.25vw, 4rem);
  }

  .proof-layout {
    display: grid;
    grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
    column-gap: 5rem;
  }

  .proof-intro,
  .testimonial-placeholder {
    grid-column: 1;
  }

  .result,
  .result-details {
    grid-column: 2;
  }

  .proof-intro {
    grid-row: 1;
  }

  .result {
    grid-row: 1 / span 2;
    align-self: start;
  }

  .result-details {
    grid-row: 3;
  }

  .testimonial-placeholder {
    grid-row: 2 / span 2;
    align-self: end;
  }

  .editorial-layout {
    display: grid;
    grid-template-columns: 0.55fr 1fr;
    gap: 5rem;
  }

  .audit-layout {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(24rem, 0.85fr);
    gap: 5rem;
    align-items: center;
  }

  .diagnostic-placeholder {
    margin-top: 0;
  }

  .arguments {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
  }

  .arguments article {
    padding: 2rem;
    border-right: 1px solid var(--border);
  }

  .arguments article:first-child {
    padding-left: 0;
  }

  .arguments article:last-child {
    padding-right: 0;
    border-right: 0;
  }

  .consultation-layout {
    display: grid;
    grid-template-columns: 0.65fr 1fr;
    gap: 5rem;
  }

  .consultation-layout > div:first-child {
    margin-bottom: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .wordmark {
    clip-path: none;
    animation: none;
  }

  .hero::before,
  .hero-object,
  .hero-workflow-lines {
    animation: none;
  }
}